Resume
Ellie Bleiberg
Product Manager & Builder
Summary
Product manager with five years of experience building and scaling B2B and B2C AI products, grounding strategy in user research, experimentation, and real outcomes. Currently an MBA candidate at UC Berkeley Haas, developing the business and leadership lens to tackle larger, more ambiguous problems, especially where data and technology can drive meaningful impact.
Experience
MBA Intern · Product Management
- Conducted user research across three interviews to identify friction points in the onboarding flow for a B2B inventory marketplace
- Delivered end-to-end UX recommendations, a prototype, and implemented screen designs for a behavior-triggered onboarding system
Chief of Staff
- Outlined GTM strategy for B2B positioning, shifting from previous B2C plan
- Scripted user research plan with user interview scripts
Product Manager · Tel Aviv, Israel
- Synthesized insights from 2,000+ user chat logs with Customer Support, surfacing admin personas and translating findings into feature requirements that reduced support tickets by 30%
- Launched anti-fraud improvements that reduced manual labor hours by 20%
- Developed product vision and roadmap for the usage analytics suite, guiding user research and specifications that enabled 80,000 downloads of usage reports
Director & Co-Founder · Tel Aviv, Israel
- Built a women's cross-cultural networking community to over 100 members
- Facilitated mentor matching and organized panels with industry leaders, driving 50% membership growth in six months
Product Manager · Tel Aviv, Israel
- Spearheaded end-to-end product discovery for a strategic development area enabling manual construction tracking within an automated system
- Initiated research, analysis, definition, and development of features that improved user engagement by 23%
- Led a cross-functional seven-person team to deliver a 0-to-1 MVP mobile app that increased adoption by 17%
- Conducted onsite interviews in Israel and the UK with construction leaders as part of the mobile app research process
Product Manager · Tel Aviv, Israel
- Managed an eight-person team of designers, QA, and engineers to launch an AI photo-editing app
- Optimized A/B testing across onboarding, paywall, and retention surfaces - increasing average revenue per customer by 28%
- Delivered two new apps and over 10 major features that generated significant new revenue and impacted 1 million users
- Implemented geo-based price differentiation that generated significant additional revenue
Business & Corporate Development Representative
- Converted new clients and increased total client count by 18%
- Led online marketing campaigns achieving an 11% email response rate, up 54% from previous average
- Translated customer needs to the development team for Adtech-oriented B2B SaaS improvements
Data Analyst, Cognitive Science Department
- Applied statistical models including linear regression to experimental data, determining statistical significance
- Created data visualizations and presented results at lab meetings
Marketing & Social Innovation Intern · Tel Aviv, Israel
- Advised nonprofits and governments on efficiency in the social impact office
- Ran email marketing campaigns and redesigned the company website around case studies
Education
Master of Business Administration (MBA)
Bachelor's, Economics & Behavioral Decision Sciences
Economics (semester abroad)
Skills & Certifications
Product
User research · Discovery · Roadmapping · A/B testing · PRDs · Prioritization frameworks
Tools
Figma · Amplitude · Mixpanel · Firebase · Tableau · Linear · Jira · SQL
Domain
Mobile apps · B2B SaaS · Growth · AI/ML products · Trust & Safety · Enterprise admin
Languages
English (native) · Hebrew (professional) · Spanish (limited)
Certifications
Neural Networks & Deep Learning · Managing Big Data with MySQL · Data Visualization with Tableau · Mastering Data Analysis in Excel